Webinar series: Digital Skills Future Ready - On Demand

Gain insights and skills in the areas of digital marketing, AI and tourism technology. Delivered by Destination NSW as part of the NSW First Program, this webinar series is presented in partnership with Tourism Tribe.

Webinar 1: Travel trends

How changing travel trends and customer habits in the age of AI are affecting tourism – and how businesses can use AI to better connect with customers.

Webinar 2: Marketing gains & AI

Using AI tools to save time and improve marketing outcomes; create a marketing and social media plan using ChatGPT.

Webinar 3: Smarter backoffice

Easy-to-use technology for small and medium-sized tourism businesses, ways to connect your data, important things to know about online security and apps that save you time.

Webinar 4: Content exposure

Make sure your listings on ATDW, Google Business Profile, Bing and key pages on your website all work well together.

Webinar 5: Social media in the age of AI

Explore the role of social media in the AI environment, and how to update your strategy and optimise your return on investment and effort.

Webinar 6: Video Marketing

The benefits of content repurposing, the role of video marketing, video marketing channels, and video production techniques and editing tools.

Webinar 7: Search visibility in the AI era

Learn how AI is changing search and what you must optimise right now across your website and Google Business Profile to stay visible to travellers.

Webinar 8: Email marketing for repeat bookings

Understand why email is still one of the highest-converting channels in tourism and how to turn your database into repeat bookings.